Shhhhhhhh, it's a secret:
Knowledge equals confidence, confidence equals behavior change.
Effective promotional initiatives consider the intended audience, market landscape, as well as product lifecycle. "Tried-and-true" tactics may just be "tired-and-used" tactics. The Arbor Scientia Group applies the science of learning, communication strategies, and specialized instructional design to your brand messages to increase your ROI and to achieve better positioning in your market.